–
September 9, 2023
Saturday, September 9, 2023, 4 pm
Data Duped
How to Avoid Being Hoodwinked by Misinformation
By Derek W. Gibson and Jeffrey D. Camm
Data Duped is a book about how we are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleading information. Numbers are used to manipulate our decisions and impact our lives in ways that may not be immediately apparent. Data Duped will help you avoid being fooled by these messages and to develop a sense of ‘data defense’ by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism. Data Duped guides readers to discern the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels alongside practical and relatable examples, readers will learn how to spot the ‘malarkey’ from the truth and how to avoid being hoodwinked by misinformation.
About the Authors:
Derek W. Gibson has spent most of his career providing business analytics in financial services guiding business strategy and decision-making. He is a Certified Retirement Planning Specialist (CRPS), a Certified Retirement Counselor (CRC), and has held FINRA Series 6 and Series 63 licenses. Gibson also serves on the Wake Forest University MS Business Analytics advisory board and has taught as an adjunct professor of Data Analytics and Business Models. He is a frequent speaker to the next generation of data scientists on the trends and needs in the business world. He lives in Greensboro, North Carolina.
Jeffrey D. Camm is the Inmar Presidential Chair in Analytics and the Academic Director of the Center for Analytics Impact at the Wake Forest University School of Business. He has consulted for numerous corporations including Procter and Gamble, Owens Corning, GE, Duke Energy, Tyco, Ace Hardware, Starbucks, Kroger, and others. He is co-author of ten books in statistics, management science, and analytics. He lives in Winston-Salem, North Carolina.
Nia Imani at The Bookhouse
100 Things to do in Winston-Salem Before You Die
Jeffrey L. Smith received a BA degree in Public Administration from Elon University. In 1986 he returned to
Paul is a Winston-Salem native, a graduate of R.J. Reynolds High School and Wake Forest University, where he got his first taste of the media as an announcer for the student-run station, WAKE Radio. He has earned advanced degrees in liberal arts and journalism/mass communications from Johns Hopkins University and UNC-Chapel Hill. Paul has worked as a journalist for 30 years. Locally he has worked for The High Point Enterprise, the News & Record of Greensboro and the Winston-Salem Journal. Paul has been affiliated with 88.5 FM WFDD, public radio for the Piedmont and High Country, for the last 10 years. He also currently serves as an adjunct professor of the practice in Journalism at Wake Forest University.